Jura Coffee Experience

The project team designed a portable shop and exhibiotion stand commissioned by the coffee machine producer 'Jura'. The stand promotes the next generation coffee machines of the brand. 

 

The performed business analysis, target group analysis and a competitor analysis resulted in a program of requirements. This has been translated into different concepts. From one elected concept a 1:1 model is created (including a advertising spot and information folders).

The design is suitable for placement within for example high-quality clothing stores, because of the limited installation space. In addition, the stand can be extended into a larger stand, which is suitable for larger exibition sites. The design proces focused on transportation (set-up time, costs, sizes, and protection). For the final concept, a business plan is drawn, so stores could be aroused to exploit Jura coffee and attract new customers to the brand. 

Performed together with Gabriël Ceven, Leonieke Kruims, Mart Rozema, Bernd Rutgers, en Don Stenden en Marloes Swart

Result: 8